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New Marketing in The New Normal

Jan Wong, OpenMinds

24-Jun-21 10:00

New Marketing in The New Normal

With the ever-increasing digitisation efforts amid the pandemic, many companies are bulking up their marketing campaigns to build an online presence and secure their footing in the market. OpenMinds wants to up the ante by giving customers an extra edge to their campaigns by creating a holistic and sustainable approach to help clients discover new opportunities, optimise performance and meet business objectives. We’ll be catching up with them, to talk about their educational efforts and “rebranding” process.

Produced by: Richard Bradbury

Presented by: Richard Bradbury


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Categories:  Personal FinanceInvestmentsFinancial LiteracyYoung FinancePersonal DevelopmentEntrpreneurship

Tags:  digitisationbrandingrebrandingeducation





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