BFM 89.9

HIGHLIGHTS 
Podcast  >  Enterprise  >  Open For Business  >  Marketing KPIs

Marketing KPIs

Jeevan Sahadevan, Leverage Lab

02-Mar-20 10:00

Marketing KPIs

When people tell you to “measure your marketing”, they never say what exactly you need to measure - so how do you know if you or your staff are actually performing? Jeevan Sahadevan introduces 7 simple key performance indicators (KPIs) marketers can use to measure exactly how well a marketing campaign is performing. 

Produced by: Christine Wong

Presented by: Freda Liu


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  Personal FinanceInvestmentsFinancial LiteracyYoung FinancePersonal DevelopmentEntrepreneurship

Tags:  marketingKPIsperformancemeasurement





Play / Pause

Listen now : BBC World Service: This episode of People Fixing The World looks at...

Today’s Shows



11:00 AM

Best of Enterprise

(REPEAT) 1337 Ventures' Bikesh Lakhmichand shares a founder's guide to the first investor meeting, explaining what VCs, angels, and ECF platforms really want to see.

12:00 PM

BBC World Service

(REPEAT) This week on Science in Action, stories on a major new telescope survey that have started in Chile while scientists are also beginning a project to create fully synthetic human chromosomes.

1:00 PM

A Bit of Culture

(REPEAT) Kam Raslan, Matt Armitage and debutant Chin Kar Yern get together to talk about not using ChatGPT and its implication, public spaces and the foreign language of tech.

2:00 PM

Ringgit & Sense

(REPEAT) Alvin Tan of the Financial Planning Association of Malaysia (FPAM) discusses aspects of Malaysian Gen Zers personal finance.

2:30 PM

The Property Show

(REPEAT) Imran Clyde of Nextdor Property Communications shares his insights on the legal aspects of property advertising.

3:00 PM

Best of The Bigger Picture

(REPEAT) How patients diagnosed with nasopharyngeal cancer have found hope and companionship in the Cancer Survivor Support Group.

4:00 PM

Best of Evening Edition

(REPEAT) We speak to board game designer Goh Choon Ean about what makes Malaysian board games unique.

5:00 PM

BBC World Service

This episode of People Fixing The World looks at a community that tackles poverty via the traffic light system.