BFM 89.9

HIGHLIGHTS 
Podcast  >  Enterprise  >  Open For Business  >  Marketing KPIs

Marketing KPIs

Jeevan Sahadevan, Leverage Lab

02-Mar-20 10:00

Marketing KPIs

When people tell you to “measure your marketing”, they never say what exactly you need to measure - so how do you know if you or your staff are actually performing? Jeevan Sahadevan introduces 7 simple key performance indicators (KPIs) marketers can use to measure exactly how well a marketing campaign is performing. 

Produced by: Christine Wong

Presented by: Freda Liu


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  Personal FinanceInvestmentsFinancial LiteracyYoung FinancePersonal DevelopmentEntrepreneurship

Tags:  marketingKPIsperformancemeasurement





Play / Pause

Listen now : BFM 89.9 -- The Business Station

Today’s Shows



11:00 AM

Best of Enterprise

(REPEAT) Jennifer Lee and Donatien Monod, the co-founders of XO-ice, join us to talk about turning an indulgence into something you can enjoy with a little less guilt and a lot more flavour.

12:00 PM

Popcorn Culture

(REPEAT) We review Superstar Rajinikanth’s latest film, Coolie and then on Take Two discuss the best signature moves/gestures by movie stars.

1:00 PM

Cruise Control

(REPEAT) Daniel Fernandez got his hands on the EV's version of the iconic John Cooper Works MINI. He shares what the car is like.

2:00 PM

Matt-Splained

(REPEAT) This week Matt and Rich explore the empirical implications of AI in the workplace.

3:00 PM

Earth Matters

(REPEAT) Malaysia's ecotourism is growing, with Sustainable Tourism Malaysia expanding from 8 to 25 projects in the past year, covering diverse eco-initiatives. We speak with Mariam Ghani about their work, network building, and sustainable holiday recommendations.

4:00 PM

Bar None

(REPEAT) Retired American footballers, Brandi Chastain and Maren McCrary join us to look back at their contributions growing football in America.

5:00 PM

BBC World Service

This episode of The Conversation features two ladies that are trying to get women to be more confident in their own skin.