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Failing Forward: Product-Market Fit

Keong Chun Chieh , Founder of IGL Coatings | Renuka Sena, Proficeo

28-Jun-20 10:00

Failing Forward: Product-Market Fit

Many companies struggle to get their business off the ground in Malaysia. This was the case for IGL Coatings and its founder Keong Chun Chieh, who discovered the hard way that sometimes it might be better for local startups to market their products overseas first before bringing it home. We discuss Product-Market Fit, the ‘West to East Strategy’ and if the “Malaysia First” concept could be limiting your company’s growth.

Click here for more episodes of Failing Forward. 

Produced by: Audrey Raj

Presented by: Audrey Raj


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Tags:  entrepreneurship,  failures,  metrics,  going global,  exporting,  product market fit


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