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Changing the Athleisure Game

Chang Yi Hern, Ultron Sportswear

27-Jan-22 10:00

Changing the Athleisure Game

On a mission to transform Malaysia’s fitness ecosystem, local fitness entrepreneur, Chang Yi Hern has recently acquired the homegrown, multi-award winning sportswear brand, Ultron Sportswear. With this acquisition, Chang aims to provide Malaysians with greater and more convenient access to locally-manufactured running apparel and gear, while adding to the fitness ecosystem that he’s looking to build.

Produced by: Richard Bradbury

Presented by: Richard Bradbury


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Categories:  business analysisSMEentrepreneurspersonal financetrends and forecastsmarketspersonal developmentyoung financepeople and placessports

Tags:  athleisureathleticssportswearretailOFB-BossBoleh





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