BFM 89.9

HIGHLIGHTS 
Podcast  >  Enterprise  >  Open For Business  >  Carching: Turning KM in RM and Cars into Billboards

Carching: Turning KM in RM and Cars into Billboards

Jeshua Choong, Founder and CEO, Carching

04-Apr-24 10:00

Carching: Turning KM in RM and Cars into Billboards

Founded in 2022, this Malaysian startup wants to help brands connect with their audience by transforming everyday vehicles into mobile billboards, while empowering car owners to earn while they drive, effectively turning KM into RM.

Having made RM800,000 in revenue in 2023, Carching is targeting RM3 million this year, while looking to raise a seed funding round of RM 2 million to power that growth, but also build out the team, and develop new products.

Today we explore Carching’s origins and what brought Jeshua into entrepreneurship, how he’s navigating a space that has seen the demise of other players, as well as potential competition from other media players and Grab. We also get into possible exit scenarios, goals for the next 5 years,, and his vision for the future of this startup.

Additionally, Jeshua doesn’t have a co-founder. We explore why and what he’s potentially looking for in one.

Produced by: Roshan Kanesan

Presented by: Roshan Kanesan


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  managingentrepreneurs

Tags:  car ownersseed fundingbusinessentrepreneursbillboards





Play / Pause

Listen now : BFM 89.9 -- The Business Station

Today’s Shows



11:00 AM

Best of Enterprise

(REPEAT) Fong Wai Hong, Chieftain & Co-Founder of StoreHub, joins BFM’s P&L for Part 2 of our series on "The New Math of Business Building, Powered by AI."

12:00 PM

Just For Kicks

(REPEAT) It's a baptism of fire for new Manchester United interim manager Michael Carrick as his side welcome Man City at Old Trafford. We preview this match, and other fixtures on Matchweek 22 of the EPL.

1:00 PM

A Bit of Culture

(REPEAT) Kam, Dhanya and Kar Jin return to talk about the simulation hypothesis, performative reading and whether people are still going to the cinemas.

2:00 PM

Ringgit & Sense

(REPEAT) Kevin Neoh, licensed financial planner at VKA Wealth Planners, discusses on sticking to personal finance resolutions in the new year.

2:30 PM

The Property Show

(REPEAT) Dr. Suraya Ismail of Khazanah Research Institute discusses homeownership and housing affordability in Malaysia.

3:00 PM

Best of The Bigger Picture

(REPEAT) We speak to Vijay Prashad, he director of the Tricontinental Institute For Social Research, to hear his thoughts on Venezuela, Iran and American Imperialism

4:00 PM

Best of Evening Edition

(REPEAT) We unpack the idea of sleep with psychologist Julian Lim and find out how we can achieve a good night’s sleep amidst hectic lifestyles.

5:00 PM

BBC World Service

Roland Pease talks to Andy Rivkin, planetary astronomer at the Johns Hopkins University Applied Physics Laboratory, about planetary defence from asteroids