BFM 89.9

HIGHLIGHTS 
Podcast  >  Enterprise  >  Open For Business  >  Carching: Turning KM in RM and Cars into Billboards

Carching: Turning KM in RM and Cars into Billboards

Jeshua Choong, Founder and CEO, Carching

04-Apr-24 10:00

Carching: Turning KM in RM and Cars into Billboards

Founded in 2022, this Malaysian startup wants to help brands connect with their audience by transforming everyday vehicles into mobile billboards, while empowering car owners to earn while they drive, effectively turning KM into RM.

Having made RM800,000 in revenue in 2023, Carching is targeting RM3 million this year, while looking to raise a seed funding round of RM 2 million to power that growth, but also build out the team, and develop new products.

Today we explore Carching’s origins and what brought Jeshua into entrepreneurship, how he’s navigating a space that has seen the demise of other players, as well as potential competition from other media players and Grab. We also get into possible exit scenarios, goals for the next 5 years,, and his vision for the future of this startup.

Additionally, Jeshua doesn’t have a co-founder. We explore why and what he’s potentially looking for in one.

Produced by: Roshan Kanesan

Presented by: Roshan Kanesan


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  managingentrepreneurs

Tags:  car ownersseed fundingbusinessentrepreneursbillboards





Play / Pause

Listen now : BFM 89.9 -- The Business Station

Today’s Shows



6:00 AM

The 6AM Stretch

Thought-provoking discussions on ideas, people and events shaping our lives.

7:00 AM

World Market Watch

Kingsley Jones, Chief Investment Officer, Jevons Global tells us where international markets are heading.

7:15 AM

Morning Brief

We recap global and local headlines from today's papers and portals.

7:30 AM

Morning Brief

Chua Hak Bin, Regional Co-Head, Macro Research, Maybank IBG gives us the economic and trade outlook for ASEAN in 2026.

7:45 AM

Morning Brief

Professor Tricia Yeoh, Associate Professor of Practice at the University of Nottingham Malaysia's School of Politics & International Relations, voices concerns with the social media ban for under-16s.

8:00 AM

The Breakfast Grille

Shafinaz Salim, Acting CEO, Futurise talks about the company's role in the National Regulatory Sandbox.

8:30 AM

Morning Brief

Dr. Michael Montesano of ISEAS unpacks the stakes behind Thailand’s early elections.

8:45 AM

Morning Brief

Professor Amrahi Buang, President of the Malaysian Pharmacists Society, sheds light on the contract pharmacist fallout and its wider implications.

9:00 AM

Opening Bell

(REPEAT) Kingsley Jones, Chief Investment Officer, Jevons Global tells us where international markets are heading.

9:15 AM

Opening Bell

(REPEAT) We take a look at the FBM KLCI as well as regional capital markets.

9:35 AM

Pinnacle Perspectives

Iesa Morshidi, Director of Workforce Management at PwC discusses Hopes and Fears Survey 2025.

10:05 AM

Open For Business

Johnny Tin, Founder, Arkmind

11:05 AM

P&L

Derrick Leong, Lawyer & Crypto Enthusiast

12:00 PM

Enterprise Explores

Sage Khor, Technical Lead, Trend Micro

1:00 PM

The Breakfast Grille Repeat

Shafinaz Salim, Acting CEO, Futurise talks about the company's role in the National Regulatory Sandbox.

2:05 PM

Discovery Hour

An eclectic selection of BBC shows, curated with variety in mind.

3:05 PM

Earth Matters

We find out more about The Beach School in Port Dickson, which teaches people of all ages coastal awareness, conservation, and hands-on nature learning.

4:05 PM

Health & Living

Ever thought about whether you need a social media detox but don’t know if you can do it? We speak to a psychologist on why it might be a good idea and how you can start.

5:00 PM

Top 5 at 5

6:00 PM

Today I Learned

7:00 PM

Just For Kicks

8:00 PM

A Bit of Culture