BFM 89.9

HIGHLIGHTS 
Podcast  >  Enterprise  >  Open For Business  >  Carching: Turning KM in RM and Cars into Billboards

Carching: Turning KM in RM and Cars into Billboards

Jeshua Choong, Founder and CEO, Carching

04-Apr-24 10:00

Carching: Turning KM in RM and Cars into Billboards

Founded in 2022, this Malaysian startup wants to help brands connect with their audience by transforming everyday vehicles into mobile billboards, while empowering car owners to earn while they drive, effectively turning KM into RM.

Having made RM800,000 in revenue in 2023, Carching is targeting RM3 million this year, while looking to raise a seed funding round of RM 2 million to power that growth, but also build out the team, and develop new products.

Today we explore Carching’s origins and what brought Jeshua into entrepreneurship, how he’s navigating a space that has seen the demise of other players, as well as potential competition from other media players and Grab. We also get into possible exit scenarios, goals for the next 5 years,, and his vision for the future of this startup.

Additionally, Jeshua doesn’t have a co-founder. We explore why and what he’s potentially looking for in one.

Produced by: Roshan Kanesan

Presented by: Roshan Kanesan


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  managingentrepreneurs

Tags:  car ownersseed fundingbusinessentrepreneursbillboards





Play / Pause

Listen now : BFM 89.9 -- The Business Station

Today’s Shows



11:00 AM

Best of Enterprise

(REPEAT) Peng T. Ong, Co-Founder & Managing Partner at Monk's Hill Ventures talks about how to survive in an age where AI does everything for us.

12:00 PM

Popcorn Culture

(REPEAT) We review Sam Raimi’s survival-horror flick, Send Help, and then ask: What are the best depictions of survival, whether in movies or TV?

1:00 PM

Cruise Control

(REPEAT) Daniel shares his thoughts on what the 2026 Proton Saga MC3 is supposed to be for Malaysians after taking it out for a ride.

2:00 PM

Matt-Splained

(REPEAT) Matt and Richard unpack OpenClaw, aka Moltbot, and try to explain what a 2026 operated by agents is going to look like.

3:00 PM

Earth Matters

(REPEAT) This World Wetlands Day, we explore Kuala Selangor Nature Park, where mangroves, mudflats, and wildlife thrive just minutes from the city.

4:00 PM

Bar None

(REPEAT) Bowling legend, Esther Cheah joins us in the studio to reflect on her career after announcing her retirement recently.

5:00 PM

BBC World Service

Datshiane Navanayagam brings together two women from the US and Australia to discuss the art of writing a political biography and whether women in politics are placed under more scrutiny than men.