BloomThis’ 9 Year Growth Story, Reasons for Buying Out Their Investors, and Tech-Enabled Ambitions

Giden Lim, Co-Founder and CEO, BloomThis

14-Feb-24 10:00

BloomThis’ 9 Year Growth Story, Reasons for Buying Out Their Investors, and Tech-Enabled Ambitions

Pause
Embed

Founded in 2015 by Giden Lim and Penny Choo, BloomThis wanted to address the gaps in the floristry industry observed by the husband-wife duo, including boring floral designs, poor customer experience, and a lacklustre buying and delivery experience.

BloomThis started off as a flower subscription service but evolved into a full-on online gifting store, and has even ventured into the physical world with the opening of 3 brick-and-mortar stores.

We speak to Giden Lim, the CEO and co-founder of BloomThis, about the brand’s journey spanning the past nine years, delving into the company’s evolution, the recent expansion into physical stores, the intricacies of navigating the flower industry, why Bloomthis prioritised profitability over growth, and reasons behind why Giden and Penny bought all their shares back from investors.

Produced by: Roshan Kanesan

Presented by: Roshan Kanesan

This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories: economy, markets, entrepreneurs, SME

Tags: ofbbb2023, gifting, made in malaysia, valentine’s day, flowers, bloomthis, florists, ecommerce, retail business,

Today’s Shows

6:00 AM

The 6AM Stretch

Thought-provoking discussions on ideas, people and events shaping our lives.

7:00 AM

World Market Watch

Vishnu Varathan, Head of Economics & Strategy, Mizuho Bank, tells us where international markets are heading.

7:15 AM

Morning Brief

We recap global and local headlines from today's papers and portals.

7:30 AM

Morning Brief

Denise Wong, Bloomberg Intelligence gives us an outlook of China's infrastructure sector.

7:45 AM

Morning Brief

Adrian Pereira, Executive Director of the North-South Initiative on foreign workers in the country

8:00 AM

The Breakfast Grille

Human Rights Lawyer Siti Kassim and Tengku Mohamed Fauzi Hamid of SUHAKAM discuss critical issues facing Orang Asli communities.

8:30 AM

Morning Brief

Dr Hasdy Haron of the National Transplant Resource Centre weighs in on Malaysia’s urgent organ donor shortage and potential reforms to save more lives.

8:45 AM

Morning Brief

(REPEAT) We dive into the local and international news that matters to you.

9:00 AM

Opening Bell

(REPEAT) Vishnu Varathan, Head of Economics & Strategy, Mizuho Bank, tells us where international markets are heading.

9:15 AM

Opening Bell

(REPEAT) Denise Wong, Bloomberg Intelligence gives us an outlook of China's infrastructure sector.

9:35 AM

Ringgit & Sense

Fazrul Farouk, licensed financial planner, I-Max Financial talks about the proposed monthly withdrawals from EPF for retirees,

10:05 AM

Open For Business

LIGNO Biotech's co-founders on how they turned a PhD project on Tiger Milk Mushroom into a profitable and patented RM13M business with global ambitions.

11:00 AM

Tech Talk

Prateek Pashine, Chief Enterprise Business Officer at Maxis, discusses an IDC study on AI adoption in Malaysia — where we stand regionally, what’s holding us back, and how businesses can drive real AI transformation.

12:00 PM

Enterprise Explores

Knight Frank's Allan Sim on why Malaysia's logistics real estate market (warehouses) is holding steady despite a regional slowdown and what it means for investors.

1:00 PM

The Breakfast Grille Repeat

Siti Kassim, Human Rights Lawyer & Tengku Mohamed Fauzi Hamid, Vice Chairman, The Human Rights Commission of Malaysia (SUHAKAM).

2:05 PM

Discovery Hour

3:05 PM

Beyond the Ballot Box

Women outnumber men in Malaysian universities, yet remain underrepresented in politics. A big reason is gendered disinformation. What is it, and how can we counter it? We speak to experts from Women’s Rights NGOs

4:05 PM

Health & Living

The recently published National Health and Morbidity Survey 2024 focussing on nutrition revealed just how bad Malaysians’ diets are. Now that’s probably not a surprise to most of us but the question remains: what can we do about it? Here to help us break down how we can easily improve our diets and make sure we get all the nutrients we need is dietitian Prof Dr Winnie Chee.

5:00 PM

Top 5 at 5

6:00 PM

Talkback Thursday

Have you experienced or seen bullying at your place of work?

8:00 PM

BBC World Service

This episode of Crowd Science explores all things light - from its properties to its potential.

PROGRAMMES