Why Zero-Party Data Matters Now

Edward Au, Founder and CEO, Eber

04-Feb-25 11:00

Pause
Embed

Zero-party data (ZPD) is changing how businesses build trust and personalise experiences. Unlike third-party tracking, ZPD comes directly from consumers. Today, we explore its role in e-commerce, how brands can collect and use it effectively, the challenges involved, and its impact beyond online retail. Edward Au, Founder and CEO of Eber, joins us to discuss why ZPD is gaining traction and how companies can use it thoughtfully in a data-conscious world.

Produced by: Carol Wong

Presented by: Richard Bradbury

This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories: markets, technology, managing, international

Tags: zero-party data, data privacy, customer experience, customer engagement,

Today’s Shows

11:00 AM

Best of Enterprise

(REPEAT) Eng Sheng Guan, CEO and Co-Founder of Fiuu, one of Malaysia’s largest B2B payment platforms, shares the company’s 20-year journey, from pioneering e-commerce shopping carts in the early 2000s as Razer Fintech, to processing over RM44 billion in transactions annually across eight markets today.

12:00 PM

Just For Kicks

(REPEAT) Kam and the JFK pundits relive that glorious UCL Semi-Final between Inter and Barcelona, the other European matches, and look ahead to the Matchweek 36 of the EPL.

1:00 PM

A Bit of Culture

(REPEAT) Kam and his two guests, Sheryll and Matt talk about ChatGPT’s relationship with grammar and syntax, algorithm, and visible “broligarch”.

2:00 PM

Ringgit & Sense

(REPEAT) Kimberly Law, licensed financial planner and co-founder of Uno Advisers, talks about FOMO and how bad it can be for your bank balance, if you’re not careful.

2:30 PM

The Property Show

(REPEAT) How do you keep cockroaches out of your house? Experts, Regine Lim from the Malaysia Pest Management Association, and entomologist, Lim Say Piau, show us how we can fight back.

3:00 PM

Best of The Bigger Picture

(REPEAT) We speak to Dr Vilashini Somiah about her work, getting elected to chair the Southeast Asia Council (SEAC) of the Association for Asian Studies (AAS), the challenges faced by marginalised communities in the region and so much more.

4:00 PM

Best of Evening Edition

(REPEAT) Should (and could) we eradicate mosquitoes? Dr. Ong Song-Quan joins us to discuss the ecological role mosquitoes play and how we can protect ourselves from these pests.

5:00 PM

BBC World Service

BFM presents the BBC World Service, which provides in-depth coverage of issues from around the world.

PROGRAMMES