When AI Gets Creative Marketing Wrong

Elyssa Ng, Co-Founder and Creative Director, Kredence Creative Solutions

02-Sep-25 11:00

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AI is transforming the creative process, but it doesn’t always nail the brief. Elyssa Ng, Co-Founder and Creative Director at Kredence Creative Solutions joins us to explore what “almost-right” AI outputs reveal about human-led strategy. From spotting the difference between real audience engagement and surface-level aesthetics, to knowing when to trust taste over algorithms, we discuss how marketers and young creatives can embrace AI without losing human spark.

Produced by: Kishan Sivaswamy

Presented by: Richard Bradbury

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Categories: Corporates, technology, managing

Tags: martech, creative process, marketers, AI-generated content,

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