BFM 89.9

HIGHLIGHTS 
Podcast  >  Enterprise  >  Marketing Mojo  >  The Strategic Asia Marketing Alliance - Where Rivals And Partners Unite

The Strategic Asia Marketing Alliance - Where Rivals And Partners Unite

Chan Leong Teng, CEO, Skribble | Vary Yong, CEO, iFoundries

12-Nov-24 11:00

The Strategic Asia Marketing Alliance - Where Rivals And Partners Unite

In this episode, we explore the Strategic Asia Marketing Alliance (SAMA), an initiative that seeks to foster collaboration in an industry often marked by competition. SAMA connects agencies across the region, aiming to combine local expertise with regional reach to deliver marketing campaigns that resonate with diverse audiences while maintaining brand consistency.

Chan Leong Teng, Founding Member of SAMA and CEO of Skribble, and Vary Yong, CEO of iFoundries, one of SAMA’s key members share insights into the vision behind SAMA, how it facilitates resource sharing and cross-market collaboration, and its potential to set new standards for marketing across the APAC region.

Produced by: Carol Wong

Presented by: Richard Bradbury


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  markets,  managing,  international

Tags:  agency network,  Strategic Asia Marketing Alliance,  cross-market collaboration,  marketing,  samalaju, 


Latest Podcasts




Play / Pause

Listen now : BFM 89.9 -- The Business Station

Today’s Shows



11:00 AM

Best of Enterprise

(REPEAT) Mimrah Mahmood, VP of Enterprise APAC at Meltwater, joins BFM to unpack their Digital 2026 Global Overview Report.

12:00 PM

Just For Kicks

(REPEAT) It's the FA Cup weekend, and so we look forward to the matches in the 3rd round.

1:00 PM

A Bit of Culture

(REPEAT) Dhanya Nair and Sudais Ferhard join Kam Raslan as they talk about protecting your peace, disaster paranoia and movies that are now unbearable!

2:00 PM

Ringgit & Sense

(REPEAT) Terence Ng, Associate Director of Equities at AIIMAN Asset Management, on the stock-picking strategies and overcoming common investor mindsets.

2:30 PM

The Property Show

(REPEAT) Dr Chua Yangliang, Head of Research and Consultancy for Southeast Asia at JLL, and Jamie Tan, Managing Director and Head of Valuation and Risk Advisory at JLL Malaysia, discusses the outlook for Malaysia's property market in 2026.

3:00 PM

Best of The Bigger Picture

(REPEAT) We speak to Dr Jeyakumar Devaraj about his new book, Notes on the Way Forward, which takes a sharp look at the structural failures of capitalism and how we can build a better world for everybody.

4:00 PM

Best of Evening Edition

(REPEAT) With TIME Magazine voting AI as their 'Person of the Year' of 2025, we discuss whether the past year has been a turning point for AI, and what 2026 will bring in terms of technological, economical and ethical breakthroughs.

5:00 PM

BBC World Service

BFM presents the BBC World Service, which provides in-depth coverage of issues from around the world.