Marketing Mojo: Kickstarting Branding Part 2

Lee Jia Ping

21-Feb-14 14:00

Marketing Mojo: Kickstarting Branding Part 2

The second in a series on Branding with the managing partner of the Listening Tree, Lee Jia Ping. The mission and the vision that lead to the business strategies.

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Categories:

Tags: branding, strategy, business strategy, branding strategy

Today’s Shows

11:00 AM

Best of Enterprise

(REPEAT) We dive into Yeoh Chen Chow’s entrepreneurial journey as the founder of 1% Advisory & Coaching, from his small-town beginnings to startup exits, and why he’s now focused on empowering others.

12:00 PM

Just For Kicks

(REPEAT) The JFK pundits share their thoughts on the Europa League Final, as Spurs lifted their first trophy in 17 years!

1:00 PM

A Bit of Culture

(REPEAT) Is there a limit to nostalgia? That’s the topic Kam, and his two guests, Ong Kar Jin and Marion D’Cruz will be unpacking, alongside discussing the relevance of doing a degree in the arts, and the trickster!

2:00 PM

Ringgit & Sense

(REPEAT) Should you rebalance your portfolio? Ngan Teng Chee, Executive Director of SP Investment Management Sdn Bhd shares his thoughts on the subject, as well as talk about asset allocation.

2:30 PM

The Property Show

(REPEAT) Faisal Durrani, partner and head of research for the Middle East & North Africa region at Knight Frank breaks down the numbers behind Dubai’s real estate market and explains what’s driving global investor interest.

3:00 PM

Best of The Bigger Picture

(REPEAT) Should you work till you’re 70 years old? Prof Peter Beattie, Political Economist & Political Psychologist, Chinese University of Hong Kong (CUHK) weighs in.

4:00 PM

Best of Evening Edition

(REPEAT) We discover the history of tea and find out how this drink became a cultural icon and daily ritual for millions worldwide.

5:00 PM

BBC World Service

BFM presents the BBC World Service, which provides in-depth coverage of issues from around the world.

PROGRAMMES