More and more trends are surfacing with consumer preferences veering towards "natural", particularly in the beauty industries. What does “natural” really entail? Is it a false sense of security? How “natural” are “natural” products? What’s the appeal for consumers?
Today, we take a look at how "natural" has evolved and is going mainstream. Maya Tan gets the scoop from Rafiq Ridzwan, Associate Planning Director of J Walter Thompson.

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Tags:  natural products,  health products,  health,  consumer behaviour