Marketing Mojo: The New Natural

Rafiq Ridzwan

13-Nov-15 13:00

More and more trends are surfacing with consumer preferences veering towards "natural", particularly in the beauty industries. What does “natural” really entail? Is it a false sense of security? How “natural” are “natural” products? What’s the appeal for consumers?
Today, we take a look at how "natural" has evolved and is going mainstream. Maya Tan gets the scoop from Rafiq Ridzwan, Associate Planning Director of J Walter Thompson.

This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:

Tags: natural products, health products, health, consumer behaviour

Today’s Shows

11:00 AM

Best of Enterprise

(REPEAT) We look at why Malaysia is winning the data centre race, with Carlos Garcia Rodriguez from Turner & Townsend.

12:00 PM

Just For Kicks

(REPEAT) We look ahead to Matchweek 13 of the English Premier League, including the big one between first and second - Chelsea vs Arsenal

1:00 PM

A Bit of Culture

(REPEAT) Kam, Matt and Vernon congregate to talk about historians and AI, pasar malams and audiobooks!

2:00 PM

Ringgit & Sense

(REPEAT) Chee Pei Pei, Tax Partner and Private Leader at Deloitte Malaysia explains the ins and outs of family businesses.

2:30 PM

The Property Show

(REPEAT) Theebalakshmi Kunasekaran of the Khazanah Research Institute and Cindy Chew of Thrive Well discuss the aims of Malaysia’s PPR public housing programme, its evolution, and the lived experiences and social support needs within PPR communities.

3:00 PM

Best of The Bigger Picture

(REPEAT) How did a World No. 8 badminton player deal with an injury that set her back for months? Goh Liu Ying shares about the mental health struggles she faced.

4:00 PM

Best of Evening Edition

(REPEAT) We speak to Isabella Pek about orchestras in Kuala Lumpur.

5:00 PM

BBC World Service

This episode of Discovery looks at niche jobs that only animals can do.

PROGRAMMES