Gen Zs or Genzillas, that’s what we’ll call them. They are everywhere. They are constantly connected, not restricted by location or anything else. So why is it important to understand them from a marketer’s standpoint? Andreas Vogiatzakis, a media man who has been in advertising for the last 25 years across Asia tells us more about them. 

This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories: 

Tags:  resource centre,  evolution,  gen z,  millenial,  acceptance,  creativity