BFM 89.9

HIGHLIGHTS 
Podcast  >  Enterprise  >  Marketing Mojo  >  Marketing Mojo - Genzillas

Marketing Mojo - Genzillas

Andreas Vogiatzakis

26-Aug-16 13:00

Marketing Mojo - Genzillas

Gen Zs or Genzillas, that’s what we’ll call them. They are everywhere. They are constantly connected, not restricted by location or anything else. So why is it important to understand them from a marketer’s standpoint? Andreas Vogiatzakis, a media man who has been in advertising for the last 25 years across Asia tells us more about them. 


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories: 

Tags:  resource centre,  evolution,  gen z,  millenial,  acceptance,  creativity


Latest Podcasts




Play / Pause

Listen now : BFM 89.9 -- The Business Station

Today’s Shows



6:00 AM

The 6AM Stretch

7:00 AM

World Market Watch with

7:15 AM

Morning Brief

A recap of global and local headlines in today's papers and portals.

7:30 AM

Morning Brief with

7:45 AM

Top Story with

8:00 AM

The Breakfast Grille with SIGNIFY MALAYSIA

We’re catching up with Signify Malaysia, who has a 125-year history as an innovator and global leader in lighting. However, with the increasing demand for energy saving solutions, how does this company retain its edge today? For more updates on this, we’ll be speaking with Sukanto Aich, Managing Director of Professional Business Southeast Asia and President of Signify Malaysia.

8:30 AM

Morning Brief with

8:45 AM

Morning Brief

(REPEAT) We look into local and international news that matters to the public — highlighting the issue or event that sparks the most conversations and debates.

9:00 AM

Opening Bell

(REPEAT) An update on local and international capital markets, including a look at how Bursa Malaysia begins the trading day. We speak with local and foreign analysts to find out how different asset classes and markets react to the latest news, results, and geopolitical events.

9:15 AM

Opening Bell

(REPEAT) An update on local and international capital markets, including a look at how Bursa Malaysia begins the trading day. We speak with local and foreign analysts to find out how different asset classes and markets react to the latest news, results, and geopolitical events.

9:35 AM

Ringgit & Sense with

10:05 AM

Open For Business

(REPEAT) Robin Chase, Co-Founder and Former CEO, Zipcar

11:00 AM

Tech Talk

(REPEAT) David Holland, Managing Director, Swag at Employment Hero

12:00 PM

Enterprise Explores

(REPEAT) Dr Ong Kian Ming, Former Deputy Minister of International Trade and Industry | Pankaj Kumar, Business Commentator

1:00 PM

The Breakfast Grille Repeat

2:05 PM

Discovery Hour

Lagu-Lagu Dulu-Dulu: Regional Grooves; Sean Ghazi & Ida Mariana

3:05 PM

Beyond the Ballot Box

How Corporations Exploit Land to Maximise Profit; Kurt Langbein, Director, Landraub/Landgrabbing

4:05 PM

Health & Living

Counsellor’s Corner: Reclaim Your Spark This Year; Lakshumy Kumar, Licensed Counsellor

5:00 PM

Top 5 at 5

6:00 PM

Talkback Thursday

8:00 PM

I Love KL

9:00 PM

Back To Back