Marketing Mojo: Don't Worry Be Appie

25-Mar-16 13:00

The APPIES is organised by MARKETING Magazine and recognises and celebrates the most brilliant and inspirational ideas in marketing communications. This will be the first time the two-day Marketing Congress and Awards will be held in Malaysia.

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Categories:

Tags: business awards, innovative ideas

Today’s Shows

11:00 AM

Best of Enterprise

(REPEAT) Sandeep Joseph, CEO and Co-Founder of Ampersand Advisory, explores the rise of vibe marketing: campaigns built not just on data and targeting but on mood, emotion, and cultural resonance.

12:00 PM

Just For Kicks

(REPEAT) The pundits discuss Xabi Alonso's future as Real Madrid slumped to a 1-2 defeat against Man City in the Champions League. They also preview Matchweek 16 of the English Premier League.

1:00 PM

A Bit of Culture

(REPEAT) Kam, Mikey and Dhanya gather to talk about children's literature, happiness vs contentment and punctuality on another episode of A Bit of Culture!

2:00 PM

Ringgit & Sense

(REPEAT) Kimberly Law, co-founder and licensed financial planner at Uno Advisers discusses what to do and what not to do with your first salary.

2:30 PM

The Property Show

(REPEAT) Marcus Teng, CEO of PropNex Malaysia, outlines what the Real Property Development Bill could mean for Malaysia’s future housing landscape.

3:00 PM

Best of The Bigger Picture

(REPEAT) Malaysia’s interethnic income inequality story is marked by decades of inconsistent policy focus and overly broad ethnic categories. We speak to Dr Lee Hwok-Aun about a better way to understand and frame the issue.

4:00 PM

Best of Evening Edition

(REPEAT) We unpack the first ever Sentul Biennale with its organiser and artistic director.

5:00 PM

BBC World Service

In this episode of The Life Scientific, Professor Jim Al-Khalili speaks to Mark O’Shea, Professor of Herpetology at the University of Wolverhampton.

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