BFM 89.9

HIGHLIGHTS 
Podcast  >  Enterprise  >  Marketing Mojo  >  Marketing Mojo: Digital Marketing IQ Part 2

Marketing Mojo: Digital Marketing IQ Part 2

Hando Sinisalu

21-Aug-15 13:00

Marketing Mojo: Digital Marketing IQ Part 2

Digital advertising is expected to become the No. 1 media category in the US by 2016, according to Comscore, and for the first time in Malaysia's media industry, the market is experiencing double-digit digital advertising growth with experts predicting it will continue at this rate. We continue with Part 2 of our conversation with Hando Sinisalu, with key lessons from case studies of some of the best campaigns in the world.

 


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories: 

Tags:  Hando SinisaluCEO of Best Marketing InternationalEstoniamarketingdigitaldigital marketingtechnology





Play / Pause

Listen now : BFM 89.9 -- The Business Station

Today’s Shows



6:00 AM

The 6AM Stretch

Thought-provoking discussions on ideas, people and events shaping our lives.

7:00 AM

World Market Watch

Tim Mulholland, President, TJM Limited, Chicago tells us where international markets are heading.

7:15 AM

Morning Brief

We recap global and local headlines from today's papers and portals.

7:30 AM

Morning Brief

Prof. Alexis Dudden of NUS discusses what’s at stake in Japan’s snap election this Sunday.

7:45 AM

Morning Brief

Dr. Renard Siew, Climate Change & Sustainability Expert discusses if Malaysia’s e-waste import ban will make a real change.

8:00 AM

The Breakfast Grille

Juan Carlos Moreno Gutiérrez, Chargé d’Affaires of Colombia in Malaysia, discusses Colombia-Malaysia ties and his views on the US–Venezuela crisis.

8:30 AM

Morning Brief

Dr. Michael Montesano, Associate Senior Fellow, ISEAS-Yusof Ishak Institute talks about Thai election.

8:45 AM

Morning Brief

Trung Ghi, Partner and Head of Energy & Utilities at Arthur D. Little in Asia Pacific, discusses the global critical minerals landscape in the wake of US government's recent moves.

9:00 AM

Opening Bell

(REPEAT)Tim Mulholland, President, TJM Limited, Chicago tells us where international markets are heading.

9:15 AM

Opening Bell

Geoff Howie, Market Strategist, Singapore Exchange gives us an outlook for Singapore's market.

9:35 AM

What's The Focus

We wrap up the week’s biggest conversations to keep you in the know.

10:05 AM

Open For Business

Co-founders Sean Tan and Jesmine Tan join us to break down what has changed since we last spoke to them in 2024, how their revenue mix and operations have evolved, the commercial logic behind their move into kids skincare, the economics of selling across online and physical retail, and how they are balancing scale with profitability as they plan for 2026 and beyond.

11:00 AM

Mattsplained

Matt Armitage, Founder, Kulturpop

12:00 PM

Enterprise Explores

MTDC 2

1:00 PM

The Breakfast Grille Repeat

Juan Carlos Moreno Gutiérrez, Chargé d’Affaires of Colombia in Malaysia, discusses Colombia-Malaysia ties and his views on the US–Venezuela crisis.

2:05 PM

Discovery Hour

An eclectic selection of BBC shows, curated with variety in mind.

3:05 PM

Front Row

Tune in to find out about the latest happenings in the local arts scene, and get the lowdown on the best shows and exhibitions in town.

3:20 PM

Front Row

Tune in to find out about the latest happenings in the local arts scene, and get the lowdown on the best shows and exhibitions in town.

4:05 PM

Health & Living

Doctor in the House

5:00 PM

Top 5 at 5

A countdown of the 5 biggest stories of the day, to catch you up on all you need to know!

6:00 PM

Popcorn Culture

We review Sam Raimi’s survival-horror flick, Send Help, and then ask: What are the best depictions of survival, whether in movies or TV?

7:00 PM

Just For Kicks

8:00 PM

Bar None

Bowling legend, Esther Cheah joins us in the studio to reflect on her career after announcing her retirement recently.

9:00 PM

The Selector

Covering all styles of music from indie, dubstep, folk, soul, electro and everything in between from some of the most exciting artists in the UK.