Marketing Mojo: The Power of Word-of-Mouth

Mahesh Neelakantan

19-Jun-15 13:00

Marketing Mojo: The Power of Word-of-Mouth

Technology has made word of mouth - that crowdsourced opinion - more relevant than ever. Yet, many are still in the dark as to how to work it. What are the ways to enhance the power of word of mouth in the digital society?

This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:

Tags: the power of word-of-mouth, mahesh neelakantan, advocacy malaysia, digital society, crowdsource, technology, marketing, word of mouth

Today’s Shows

11:00 AM

Best of Enterprise

(REPEAT) Sunway University’s Dr. Kenneth Cafferkey, a professor specialising in high-performance work systems, joins us to unpack "always-on" culture, a modern workplace trap.

12:00 PM

Popcorn Culture

(REPEAT) We review Avatar: Fire and Ash and replay some of our best moments from the year.

1:00 PM

Cruise Control

(REPEAT) How does the Zeekr 009 Executive fair against its competitors? Daniel shares his thoughts.

2:00 PM

Matt-Splained

(REPEAT)

3:00 PM

Earth Matters

(REPEAT) In this ‘Best of 2025’ replay, we hear from Gerimis Art’s co-founder Wendi Sia, to discover more about the Mah Meri’s bunga moyang, or ancestral spirit flowers, that reflect a way of life in harmony with nature.

4:00 PM

Bar None

(REPEAT) A local football agent joins us in this episode to talk about his world and what goes around in it. Is it as glamorous as it seems?

5:00 PM

BBC World Service

Datshiane Navanayagam talks to philanthropists from France and Nigeria about using their wealth to help others thrive on a special, festive episode of The Conversation.

PROGRAMMES