Marketing Mojo: The Power of Word-of-Mouth

Mahesh Neelakantan

19-Jun-15 13:00

Marketing Mojo: The Power of Word-of-Mouth

Technology has made word of mouth - that crowdsourced opinion - more relevant than ever. Yet, many are still in the dark as to how to work it. What are the ways to enhance the power of word of mouth in the digital society?

This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:

Tags: the power of word-of-mouth, mahesh neelakantan, advocacy malaysia, digital society, crowdsource, technology, marketing, word of mouth

Today’s Shows

11:00 AM

Best of Enterprise

(REPEAT) Can sports ethics build stronger, more ethical companies? We speak with Paresh Subramaniyam, Founder and CEO of Engage Life, to explore how the timeless values of sports—like fair play, resilience, and discipline—can change today’s workplace culture.

12:00 PM

Popcorn Culture

(REPEAT) We review Keluang Man and look at some of our favourite characters from our childhood.

1:00 PM

Cruise Control

(REPEAT) Fancy a used McLaren MP4-12C at a very reasonable price? Tune in to hear what are the pros and cons of getting a sports car.

2:00 PM

Matt-Splained

(REPEAT) Rich and Matt look at this remarkable rise and fall of EVs and ask if the continued rise of the EV in the 21st Century EV is inevitable and unstoppable?

3:00 PM

Earth Matters

(REPEAT) We speak to three researchers to learn more about how we can coexist with macaques peacefully.

4:00 PM

Bar None

(REPEAT) Former national tennis player Adam Jaya shares his experience being a professional athlete and his training routine.

5:00 PM

BBC World Service

BFM presents the BBC World Service, which provides in-depth coverage of issues from around the world.

PROGRAMMES