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Marketing Mojo: The Art of Seduction: Marketing for the Luxury Sector

Tasha Fusil

23-Oct-15 13:00

Marketing Mojo: The Art of Seduction: Marketing for the Luxury Sector

With the digital era creating so many new avenues to connect with consumers – is it putting luxury brands at risk of overexposure and losing their mystery and appeal?


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Tags:  The Art of Seduction: Marketing for the Luxury Sectorart of seductionmarketing for the luxury sectorluxuryluxury shoppingsocial mediadigitalmillennialfashiontechnology





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