Mobile-First Marketing: Winning Malaysia’s Digital Consumers

Ranganathan Somanathan, Chief Global Growth Officer, Billups

25-Feb-25 11:00

Mobile-First Marketing: Winning Malaysia’s Digital Consumers

Pause
Embed

With over 90% of Malaysians accessing the internet via smartphones, businesses must prioritise mobile-friendly strategies to effectively engage this audience. But what does it take to truly connect with consumers in a mobile-first market? How can brands optimise user experience and convenience on mobile platforms? We break this down and more with Ranganathan Somanathan, the newly appointed Chief Global Growth Officer at Billups, an independent out-of-home media agency.

Produced by: Richard Bradbury, Kishan Sivaswamy

Presented by: Richard Bradbury

This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories: markets, managing

Tags: mobile apps, digital marketing, mobile marketing, ai, technology, advertising,

Today’s Shows

11:00 AM

Best of Enterprise

(REPEAT) Is AI Killing Google? Kult's René Menezes on the 357% surge in AI-driven web traffic, the threat of 'Google Zero,' and what it means for the future of search marketing.

12:00 PM

Just For Kicks

(REPEAT) Liverpool’s struggles deepened with a 1-0 loss to Galatasaray in the Champions League amid injuries, while a dramatic week across Europe saw mixed results for English clubs and a last-gasp PSG win over Barcelona

1:00 PM

A Bit of Culture

(REPEAT) Kam, Vernon and Azmyl sit down to discuss trailers, public art, and the relationship between the creative industry and the community here in Malaysia.

2:00 PM

Ringgit & Sense

(REPEAT) Rajen Devadason, a licensed financial planner and a columnist for the New Straits Times talks about emergency funds, the importance of cash in your investment portfolio, and more.Rajen Devadason, a licensed financial planner and a columnist for the New Straits Times talks about emergency funds, the importance of cash in your investment portfolio, and more.

2:30 PM

The Property Show

(REPEAT) Urban Planner Mustapha Kamal discusses the importance of third spaces to our society.

3:00 PM

Best of The Bigger Picture

(REPEAT) After a brain and spinal infection turned Gabriel’s world upside down, months of rehab followed to ensure he could learn how to live independently again.

4:00 PM

Best of Evening Edition

(REPEAT) In Taman Melawati, Jalan Negara Kita has turned an ordinary lane into a gathering place that brings neighbours, artists, and stories together. Co-founder Nazura Rahime shares its journey and what it means for the community.

5:00 PM

BBC World Service

This episode of People Fixing The World speaks to the folks behind Surgibox, a portable operating theatre.

PROGRAMMES