BFM 89.9

HIGHLIGHTS 
Podcast  >  Enterprise  >  Marketing Mojo  >  Mobile-First Marketing: Winning Malaysia’s Digital Consumers

Mobile-First Marketing: Winning Malaysia’s Digital Consumers

Ranganathan Somanathan, Chief Global Growth Officer, Billups

25-Feb-25 11:00

Mobile-First Marketing: Winning Malaysia’s Digital Consumers

With over 90% of Malaysians accessing the internet via smartphones, businesses must prioritise mobile-friendly strategies to effectively engage this audience. But what does it take to truly connect with consumers in a mobile-first market? How can brands optimise user experience and convenience on mobile platforms? We break this down and more with Ranganathan Somanathan, the newly appointed Chief Global Growth Officer at Billups, an independent out-of-home media agency.

Produced by: Richard Bradbury, Kishan Sivaswamy

Presented by: Richard Bradbury


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  markets,  managing

Tags:  mobile apps,  digital marketing,  mobile marketing,  ai,  technology,  advertising, 


Latest Podcasts




Play / Pause

Listen now : BFM 89.9 -- The Business Station

Today’s Shows



11:00 AM

Best of Enterprise

(REPEAT) In this episode, we unpack the complexities of CEO succession, especially in founder-led or family-run companies that dominate Malaysia’s corporate landscape.

12:00 PM

Just For Kicks

(REPEAT) It's a busy week of football, with Enzo Maresca leaving Chelsea grabbing the headlines as we usher in the new year. Our pundits react to this news, as well as look ahead to the weekend's matches.

1:00 PM

A Bit of Culture

(REPEAT) Kam, Sharmilla Ganesan and Vernon Adrian Emuang discuss grandma hobbies, poetry making a comeback and Malaysia's cultural metropole on another insightful episode of ABoC!

2:00 PM

Ringgit & Sense

(REPEAT) This week on Ringgit & Sense, producer Jake Lim is joined by Kimberly Law, co-founder and licensed financial planner at Uno Advisers. And since it’s job hunting season for fresh grads, they’ll be talking about what to do, and maybe more importantly what NOT to do with your first paycheck.

2:30 PM

The Property Show

(REPEAT) Best of The Property Show 2025 revisits curated episodes on the changing role of the home.

3:00 PM

Best of The Bigger Picture

(REPEAT) In this ‘Best of 2025’ replay, we dive into the age-old debate of whether generic drugs are less effective.

4:00 PM

Best of Evening Edition

(REPEAT) How do I argue against conspiracies?

5:00 PM

BBC World Service

Professor Jim Al-Khalili speaks to George Church, one of the pioneers of modern genomics on another episode of The Life Scientific.