Search isn’t dead, it’s just different. In 2026, the traditional marketing funnel has collapsed into a single "infinite loop." According to Vase.ai’s latest report on Media Consumption Behaviors Across Generations, Malaysians now want to be entertained, educated, and sold to, all within the same feed. 

Julie Ng, CEO of Vase.ai, joins BFM to unpack the rise of this "Full-Funnel Feed" and what it means for brands in the year ahead.

We discuss:

• The "Full-Funnel Feed": How the lines between scrolling for fun, searching for news, and shopping have blurred into a single blended habit.

• The New Search Wars: Why TikTok (64%) has overtaken Facebook (49%) and Google as the primary engine for brand discovery in the "Social Discovery Era."

• Platform Roles: Julie explains the "Relationship" dynamic of social media: why consumers "Date on TikTok, but Marry on Instagram", using one for viral discovery and the other for deep verification.

• The "Trailer vs. Movie" Strategy: Debunking the myth of short attention spans. Why 76% of Malaysians still flock to YouTube for long-form entertainment and learning, provided the short-form "trailer" hooked them first.

• The Review Economy: Why "visual proof" (like bending a shoe sole on a livestream) and video reviews are the secret sauce for social commerce conversion.

• 2026 Outlook: Why the metric for the year ahead is shifting from Traffic to Trust.

Produced by: Roshan Kanesan

Presented by: Roshan Kanesan

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Categories:  technology,  managing,  entrepreneurs

Tags:  social media strategy,  marketing,  consumer behaviour,  seo,  e-commerce,