BFM 89.9

HIGHLIGHTS 
Podcast  >  Enterprise  >  Marketing Mojo  >  Cultural Power: Why M+C Saatchi Is Rewriting the Rules of Branding?

Cultural Power: Why M+C Saatchi Is Rewriting the Rules of Branding?

Justin Graham, CEO of M+C Saatchi APAC , Global Network Lead | Sharifah Menyalara Hussein, CEO & Founder, M+C Saatchi Malaysia

10-Jun-25 11:00

Cultural Power: Why M+C Saatchi Is Rewriting the Rules of Branding?

Advertising isn’t just about reach anymore, it’s about relevance. With audiences fragmented and attention harder to earn, brands today are battling for cultural power, not just market share. That’s why global agency M+C Saatchi has moved on from its long-time mantra of “Brutal Simplicity of Thought” and embraced a bold new direction: Cultural Power.

But what does that really mean? How do you measure cultural relevance, and can brands shape culture, or are they just chasing trends? Helping to make sense of this shift are two leaders driving it forward: Justin Graham, CEO of M+C Saatchi APAC and Global Network Lead, and Sharifah Menyalara Hussein, CEO and Founder of M+C Saatchi Malaysia. We explore why the agency rebranded, how it’s reshaping their work, and what it takes today to build brands that don’t just sell, but stay.

Produced by: Richard Bradbury

Presented by: Richard Bradbury


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  marketseconomymanagingculture

Tags:  culture and trendscreative agencyrebrandingadvertising





Play / Pause

Listen now : BFM 89.9 -- The Business Station

Today’s Shows



11:00 AM

Best of Enterprise

(REPEAT) Amirul Safuan, a spinal cord injury survivor and the founder of Ameer Safone Ventures, discusses why inclusion efforts often fall short, what employers still get wrong, and how leaders can start creating workplaces where everyone belongs.

12:00 PM

Popcorn Culture

(REPEAT) Reviews of the live action version of How to Train Your Dragon and Pixar's Elio, followed by a discussion on children's films you still love as an adult.

1:00 PM

Cruise Control

(REPEAT) We review Jetour’s first SUV here in Malaysia - the Dashing! Is it as good as its name?

2:00 PM

Matt-Splained

(REPEAT) Richard Bradbury and Matt Armitage marvel at the resilience of antiquated air technology. And wonder if we’re nearing the cliff edge of its obsolescence.

3:00 PM

Earth Matters

(REPEAT) Malaysia’s disasters show the need for better preparedness — we speak to experts on how Malaysians are building resilience, and what more needs to be done.

4:00 PM

Bar None

(REPEAT) We speak to the co-founder of SRG.OG, Simon Lim, on the back of the team’s victory in the MPL Malaysia Season 15 Grand Final. Former racing driver, Weiron Tan also joins us to share his training routine back when he was competing.

5:00 PM

BBC World Service - The Conversation

Two women in Iceland and Bolivia talk to Ella Al-Shamahi about creating female-centred walking tours that help people get to know the cities of Reykjavík and La Paz.