BFM 89.9

HIGHLIGHTS 
Podcast  >  Enterprise  >  Marketing Mojo  >  Brand Heritage & Strategy

Brand Heritage & Strategy

Tiffany Tang, General Manager for Malaysia and Singapore, Mead Johnson

25-Mar-25 11:00

Brand Heritage & Strategy

What keeps well-known brands like Dettol, Durex, and Enfamil competitive, trusted, and top of mind for consumers across different markets? It goes beyond just selling products — it’s about having a clear purpose, knowing your audience, and making smart decisions that add value to the business.

In this episode, we discuss the strategy behind managing a mix of strong consumer brands — what drives growth, when to innovate, and how to balance short-term performance with long-term brand building.

Joining us is Tiffany Tang, the newly appointed General Manager for Malaysia and Singapore at Mead Johnson, a division within Reckitt. With her experience as former Marketing Director at Reckitt, Tiffany shares her insights on brand portfolio management and the real-world decisions that help brands stay relevant in a fast-moving market.

This episode of Marketing Mojo was brought to you by BFM Brandfest. The 20th BFM Brandfest is happening on 16th and 17th July at Nexus Bangsar South.

Produced by: Carol Wong

Presented by: Richard Bradbury


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  marketsWomen in BusinessCorporatesmanaging

Tags:  brand portfolio managementbrand sustainabilitylong-term brand buildingmarket expansion strategyinternational market management





Play / Pause

Listen now : Morning Brief: Ranjit Singh, Partner at law firm Ranjit Singh & Yeoh...

Today’s Shows



6:00 AM

The 6AM Stretch

Thought-provoking discussions on ideas, people and events shaping our lives.

7:00 AM

World Market Watch

Tim Waterer of KCM Trade tells us where international markets are heading.

7:15 AM

Morning Brief

We recap global and local headlines from today's papers and portals.

7:30 AM

Morning Brief

Chris Rogers of S&P Global Market Intelligence discusses how the US China trade truce affects the shipping industry.

7:45 AM

Morning Brief

Alex Ong of Migrant CARE shares his views on the challenges foreign workers face and the reforms needed following recent steps to admit nearly 8,000 stranded Bangladeshi workers.

8:00 AM

The Breakfast Grille

Ir. Professor Dato' Dr. Ewe Hong Tat, President of UTAR, highlights the university’s role in advancing talent, accessibility, and future-ready education.

8:30 AM

Morning Brief

Ranjit Singh, Partner at law firm Ranjit Singh & Yeoh helps us understand Malaysia's insider trading law.

8:45 AM

Morning Brief

(REPEAT) We dive into the local and international news that matters to you.

9:00 AM

Opening Bell

(REPEAT) Tim Waterer of KCM Trade tells us where international markets are heading.

9:15 AM

Opening Bell

(REPEAT) We take a look at the FBM KLCI as well as regional capital markets.

9:35 AM

Pinnacle Perspectives

Joseph D’Cruz explains why ESG is a vital framework for sustainable leadership and business success.

10:05 AM

Open For Business

Nelson Lai, Founder & CEO, JWC Global | Michael Tan, Wholesale Director, JWC Roastery

11:05 AM

P&L

How to Build a Strong Business & Revenue Model

12:00 PM

Enterprise Explores

Empowering Small Businesses, From Offline to Online

1:00 PM

The Breakfast Grille Repeat

LIVE: Ir. Professor Dato' Dr. Ewe Hong Tat, President, UTAR

2:05 PM

Discovery Hour

An eclectic selection of BBC shows, curated with variety in mind.

3:05 PM

Earth Matters

In 2024, Malaysia faced its worst-ever coral bleaching event, with over half its corals affected by extreme ocean heat. Coral reef ecologists Sebastian Szereday and Alvin Chelliah discuss the impact on reefs, marine life, and communities, and what can still be done.

4:05 PM

Health & Living

How much daily salt intake comes from the food you eat outside? We find out how food vendors can introduce low-salt items in their menus.

5:00 PM

Top 5 at 5

6:00 PM

Today I Learned

We discover the history of tea and find out how this drink became a cultural icon and daily ritual for millions worldwide.

7:00 PM

Just For Kicks

8:00 PM

A Bit of Culture