It has been said that word-of-mouth marketing is the most cost-effective. Think of the movie or restaurant that was recommended to you. How do you leverage on word-of-mouth marketing and is it an art or a science?

This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories: 

Tags:  word of mouth,  word-of-mouth,  recession,  recession proof,  why word-of-mouth marketing is recession-proof,  camilia yacob,  resource centre,  hervantage