The aviation industry, in particular, has suffered greatly over the past few years; but now it’s time for it to bounce back, and changing their approach to utilising customer data could be the key to not only getting passengers in planes but maintaining customer loyalty for the long-term. So what’s the real key to airline recovery?

Image Credit : Aappp, Shutterstock

Produced by: Lily Chai

Presented by: Richard Bradbury, Freda Liu

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Categories:  culture,  international

Tags:  airlines,  loyalty program,  aviation,  airplane,  data,