In kindergarten, do you remember being fascinated and captivated by the stories your teachers told during story time? Well, that doesn’t change when it comes to attracting customers. Storytelling is one of the most powerful marketing tools, and we discuss why your startup needs a story and it needs someone to tell the story. Associate Professor Dr. Nurul Nisa Omar, the Dean of Faculty of Arts & Science at International University of Malaya-Wales (IUMW) joins the conversation to tell you exactly how to do that. 

Image Credit: Shutterstock | zaozaa19

Produced by: Lily Chai

Presented by: Christine Wong, Richard Bradbury

This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  Corporates,  managing,  entrepreneurs,  SME,  economy,  markets

Tags:  story,  story-telling,  startups,  marketing strategies,  brands,  marketplace,