How Should We Brand Malaysia For Tourists?

Richard Bradbury | Jeff Sandhu | Arvindh Yuvaraj

28-Feb-19 12:00

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The Malaysian Association of Tour and Travel Agents (MATTA) is cautiously optimistic that the tourism industry can grow despite global slowdown and a dip in last year’s numbers. So how best should we brand ourselves to attract for tourist? Have we fallen behind in marketing our unique culture and attractions to neighbouring countries?

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Categories: Travel, Personal Development, SME

Tags: matta, travel, tourist, tourism, slowdown, branding,

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