Many brands have redesigned their logos over the years to suit their consumers’ changing tastes. But there seems to be a common trend amongst brands’ redesigns now called “blanding”, in which a more intricate design is replaced with a simple sans-serif font. Is the minimalist approach a successful attempt at staying contemporary, or is it indicative of a downward spiral for creativity?

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Categories:  Business Analysis,  Fashion,  Personal Development,  Entrepreneurship,  SME

Tags:  marketing,  minimalism,  branding,