Do You Buy Your Groceries Online? What Would Encourage You To Do So?

Stephen Francis, Founder and CEO of MyGroser

14-Jan-20 12:00

Do You Buy Your Groceries Online? What Would Encourage You To Do So?

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In 2018, farmer Chen Jiubei made a business decision that would lift not just her fortunes, but those of others in her town. It was something she stumbled on: a relative mentioned that she had started livestreaming on e-commerce site Taobao. Chen decided to stream herself doing farm work and in just over a year had managed to rack up 40,000 followers - this led her to start selling the produce she harvested.

Produced by: Christine Wong

Presented by: Richard Bradbury, Arvindh Yuvaraj, & Audrey Raj

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Categories: Personal Finance, Investments, Financial Literacy, Young Finance, Personal Development, Entrepreneurship, SME

Tags: taobao, ecommerce, live streaming, ,

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