Baby Boomers Are Dominating Online Shopping

Mitch Bittermann, Ecommerce Asia - TM Insight

29-Jan-21 12:00

Baby Boomers Are Dominating Online Shopping

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The coronavirus pandemic has reshaped habits and behaviors of even the most resolute shoppers as social distancing became a key line of defense against infection.

But one of the most significant and unexpected shifts, experts say, was the almost immediate embrace of online shopping by people in their 60s, 70s and 80s.

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Tags: Ecommerce, baby boomers, retail, covid-19

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