BFM 89.9

HIGHLIGHTS 
Podcast  >  Enterprise  >  Enterprise Explores  >  Can a Sales Playbook Make Sales Less Brutal?

Can a Sales Playbook Make Sales Less Brutal?

Serge Romano, Director and Head Sales Coach, Leverage Sales Coaching Australia

06-Mar-23 12:00

Can a Sales Playbook Make Sales Less Brutal?

Given the volatile and choppy nature of sales, how businesses manage their salespeople and sales process can be very important to keep them going. Whether that’s due to an economic slowdown where sales slow down across the board or a personal rough patch for one or 2 salespeople.

Today on BizBytes we explored how to build an effective sales strategy and keep sales going during tough times with Serge Romano, Director and Head Sales Coach with Leverage Sales Coaching Australia.

Serge will be in KL from March 15-17, speaking at EO Taipan’s 2023 event - ‘Challenge the Storm’. Learn more at: https://eotaipan.com/masterclass-2023/

Photo Credits: Shuttershock | fizkes

Produced by: Roshan Kanesan

Presented by: Freda Liu, Lily Chai


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  marketseconomymanagingentrepreneursSMECorporates

Tags:  Sales strategysales playbooksalespeopleeconomic downturn





Play / Pause

Listen now : BBC World Service: This episode of People Fixing The World looks at...

Today’s Shows



11:00 AM

Best of Enterprise

(REPEAT) Franchesca Chia, Founder & CEO, GoGet on building GoGet from an early startup idea into a nationwide service.

12:00 PM

Just For Kicks

(REPEAT) A dramatic week of European football saw Liverpool edge Atletico, Arsenal cruise past Bilbao, Kane haunt Chelsea, Rashford shine for Barcelona, and City stroll past Napoli.

1:00 PM

A Bit of Culture

(REPEAT) Kam Raslan, Matt Armitage and debutant Chin Kar Yern get together to talk about not using ChatGPT and its implication, public spaces and the foreign language of tech.

2:00 PM

Ringgit & Sense

(REPEAT) Qin, a senior manager in the beauty industry and Annie Hor, Financial Advisor, Harveston Capital discuss the former's credit card debt and how to repay them.

2:30 PM

The Property Show

(REPEAT) Simraatraj Kaur Dillon of Architects of Diversity discusses the extent of racial discrimination in Malaysia's rental housing market.

3:00 PM

Best of The Bigger Picture

(REPEAT) Nepal is in the midst of a major political uprising against the establishment left-wing government. But what lies at the heart of these protests?

4:00 PM

Best of Evening Edition

(REPEAT) We dive into the extensive and colourful history of Kuala Lumpur’s tin trade and how it made the city we know today.

5:00 PM

BBC World Service

This episode of People Fixing The World looks at how a community in LA help create a play space for children that's innovative and inclusive.