Bluesky: A New Marketing Frontier?

Anna Loi, Co-Founder, Goodbite Asia and Good & Honest Co

22-Nov-24 12:00

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As social media shifts from centralised platforms like X (formerly Twitter) to decentralised alternatives like Bluesky, businesses face new challenges and opportunities. In this episode, Anna Loi, co-founder of Goodbite Asia and Good & Honest Co., shares her insights on navigating this fragmented ecosystem, from building trust to rethinking analytics and engagement strategies.

Produced by: Richard Bradbury

Presented by: Richard Bradbury

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Categories: technology, managing, controversies, international, young finance

Tags: bluesky, fragmented ecosystem, decentralisation, brand strategies,

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