BFM 89.9

HIGHLIGHTS 
Podcast  >  Enterprise  >  Enterprise Explores  >  AI Assembled: How IKEA's BILLIE AI Could Change The Face of Customer Experience

AI Assembled: How IKEA's BILLIE AI Could Change The Face of Customer Experience

Byron Fernandez, Executive Vice President & Group Chief Information Officer , TDCX

10-Jul-23 12:00

AI Assembled: How IKEA's BILLIE AI Could Change The Face of Customer Experience

In June, the robot takeover took another step forward as IKEA assembled its own AI chatbot called Billie. Yes, they named their AI chatbot after their bookshelves. Billie will be taking over routine customer queries and IKEA says it has handled 47% of these kinds of inquiries to call centres over the past two years.

Now one of the key concerns when we hear something like this, is job losses, but IKEA says that its use of AI, currently, won’t mean job losses as they’re retraining call centre workers to become interior design advisers. Some 8,500 workers have made the switch since 2021.

So while concerns over job losses have been offset for now, it does bring up another big question for businesses - how does the rise of tech and AI Chatbots change the way businesses need to think about their customer experience and service strategies?

We explore the importance of Customer Experience, the need of the human element, and what the future of CX could look like with Byron Fernandez, Group Chief Information Officer and Executive Vice President of TDCX, a business process outsourcing (BPO) service provider.

Produced by: Roshan Kanesan

Presented by: Roshan Kanesan, Richard Bradbury


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  CorporatesmanagingtechnologySMEthe workplace

Tags:  service strategiesaichatbotikeacustomer servicecustomer engagement





Play / Pause

Listen now : Earth Matters: (REPEAT) We speak with Lanuza Layon, Chairperson of the Kampung...

Today’s Shows



11:00 AM

Best of Enterprise

(REPEAT) Is Kwai Chai Hong preserving heritage, or curating it for a modern audience? Its Co-Founder, Zeen Chang discusses the fine line between community and commodity.

12:00 PM

Popcorn Culture

(REPEAT) The team reviews Good Luck, Have Fun, Don't Die & Wuthering Heights on this episode of Popcorn Culture!

1:00 PM

Cruise Control

(REPEAT) Are Malaysians switching to EVs at an acceptable rate? We unpack where we are in this week's episode.

2:00 PM

Matt-Splained

(REPEAT) Instead of talking about equitable societies, AI has once again decided we have to revert to the ‘world in peril’ format. Richard and Matt try to make sense of it all. Again.

3:00 PM

Earth Matters

(REPEAT) We speak with Lanuza Layon, Chairperson of the Kampung Sungai Kurau Village Development and Security Committee, and Sarah Amer, a Community Organiser from Gerimis Art Project, about the broader struggle for Orang Asli land rights in Malaysia.

4:00 PM

Bar None

(REPEAT) We discuss the latest changes made to BWF's tournaments and competitions, set to take place from 2027 onwards.

5:00 PM

BBC World Service

Datshiane Navanayagam talks to two women whose life changing illnesses led them to set up new businesses after they discovered high street clothes are uncomfortable and difficult to wear when you have restricted mobility or medical needs.