BFM 89.9

HIGHLIGHTS 
Podcast  >  Enterprise  >  Enterprise Explores  >  AI Assembled: How IKEA's BILLIE AI Could Change The Face of Customer Experience

AI Assembled: How IKEA's BILLIE AI Could Change The Face of Customer Experience

Byron Fernandez, Executive Vice President & Group Chief Information Officer , TDCX

10-Jul-23 12:00

AI Assembled: How IKEA's BILLIE AI Could Change The Face of Customer Experience

In June, the robot takeover took another step forward as IKEA assembled its own AI chatbot called Billie. Yes, they named their AI chatbot after their bookshelves. Billie will be taking over routine customer queries and IKEA says it has handled 47% of these kinds of inquiries to call centres over the past two years.

Now one of the key concerns when we hear something like this, is job losses, but IKEA says that its use of AI, currently, won’t mean job losses as they’re retraining call centre workers to become interior design advisers. Some 8,500 workers have made the switch since 2021.

So while concerns over job losses have been offset for now, it does bring up another big question for businesses - how does the rise of tech and AI Chatbots change the way businesses need to think about their customer experience and service strategies?

We explore the importance of Customer Experience, the need of the human element, and what the future of CX could look like with Byron Fernandez, Group Chief Information Officer and Executive Vice President of TDCX, a business process outsourcing (BPO) service provider.

Produced by: Roshan Kanesan

Presented by: Roshan Kanesan, Richard Bradbury


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  CorporatesmanagingtechnologySMEthe workplace

Tags:  service strategiesaichatbotikeacustomer servicecustomer engagement





Play / Pause

Listen now : The 6AM Stretch: Thought-provoking discussions on ideas, people and events shaping our...

Today’s Shows



6:00 AM

The 6AM Stretch

Thought-provoking discussions on ideas, people and events shaping our lives.

7:00 AM

World Market Watch

Kingsley Jones, Chief Investment Officer, Jevons Global tells us where international markets are heading.

7:15 AM

Morning Brief

We recap global and local headlines from today's papers and portals.

7:30 AM

Morning Brief

Sim Moh Siong, Commodity Strategist, OCBC Bank gives us an outlook on oil prices.

7:45 AM

Morning Brief

John Zogby, Founder of Zogby Strategies,discusses the rising tensions between the US, Denmark, and Greenland over the island’s strategic role in the Arctic.

8:00 AM

The Breakfast Grille

Fozia Amanulla, CEO of Boost Bank Berhad, talks about what makes the digital bank stands out among its peers.

8:30 AM

Morning Brief

Goh Cia Yee, Criminal Lawyer, weighs in on whether Deferred Prosecution Agreements are a step forward or a loophole for major corruption cases.

8:45 AM

Morning Brief

(REPEAT) We dive into the local and international news that matters to you.

9:00 AM

Opening Bell

(REPEAT) Kingsley Jones, Chief Investment Officer, Jevons Global tells us where international markets are heading.

9:15 AM

Opening Bell

(REPEAT) We take a look at the FBM KLCI as well as regional capital markets.

9:35 AM

What's The Focus

We wrap up the week’s biggest conversations to keep you in the know.

10:05 AM

Open For Business

Sean Tan, CEO & Co-Founder and Jesmine Tan, COO & Co-Founder, Applecrumby. Two years ago, Applecrumby was navigating its transition from a long bootstrapped journey into its next growth phase. Today, the company is expanding beyond baby care into kids skincare, scaling its retail presence, and rethinking what sustainable growth looks like for a consumer brand built on trust. Co-founders Sean Tan and Jesmine Tan join us to break down what has changed since our last conversation in 2024, how their revenue mix and operations have evolved, the commercial logic behind their move into kids skincare, the economics of selling across online and physical retail, and how they are balancing scale with profitability as they plan for 2026 and beyond.

11:00 AM

Mattsplained

Matt Armitage, Founder, Kulturpop

12:00 PM

Enterprise Explores

1:00 PM

The Breakfast Grille Repeat

Fozia Amanulla, CEO of Boost Bank Berhad, talks about what makes the digital bank stands out among its peers.

2:05 PM

Discovery Hour

An eclectic selection of BBC shows, curated with variety in mind.

3:05 PM

Front Row

Encounter: Anime 2.0 brings iconic anime music to life with a full symphony orchestra. Producer Alvin Ong and conductor Justin Lai tell us what audiences can expect.

3:25 PM

Front Row

God’s Waiting Room is a tender look at ageing and connection. Writer-director Joe Hasham and actor Faridah Merican discuss storytelling, partnership, and creativity later in life.

4:05 PM

Health & Living

We’ve been fighting an uphill battle against super gonorrhoea, a drug-resistant infection, but we finally have new antibiotics that could work against this infection. Tune in to find out why this matters.

5:00 PM

Top 5 at 5

A countdown of the 5 biggest stories of the day, to catch you up on all you need to know!

6:00 PM

Popcorn Culture

We review Train Dreams and The Voice of Hind Rajab.

7:00 PM

Just For Kicks

8:00 PM

Bar None

9:00 PM

The Selector