Mum Mum Snacks 由二代续谱家族品牌故事

04-Apr-23 10:00

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受疫情所累，家族零嘴品牌的销量直线下滑，让各自经营事业的表兄妹三人，不得不为家族生意考虑。于是，幼时打闹的玩伴，齐齐回归为家业「灭火」、进行改革。但改革之路却没有想象中那么简单。不仅要面对和长辈在沟通上的挑战，还要根据时代和市场的需求对经营模式做出适当的改变。究竟在艰巨的二代之路上，如何让老品牌迎来新面貌？本期节目，品牌二代继续来谱写属于她们的家族品牌故事。

Produced by: 张康祺

Presented by: 张康祺

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