力宏人设崩塌 企业品牌危机处理学问多

力宏人设崩塌企业品牌危机处理学问多

24-Dec-21 16:51

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李靓蕾的「蕾神之锤」闹得沸沸扬扬，也使王力宏失去了许多代言，厂商纷纷切割取消合作。王力宏在这场公关危机发生之时，危机处理漏洞百出更加重伤自己的形象。究竟个人与企业在遇到丑闻、指控、婚变等公关危机应该如何面对？我们又可以从这次事件里面得到什么启发？

照片取自：guangming.com.my

Produced by: 王能杰

Presented by: 陈宏耀/ 王能杰/黄锦荣

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