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力宏人设崩塌 企业品牌危机处理学问多

24-Dec-21 16:51

力宏人设崩塌  企业品牌危机处理学问多

李靓蕾的「蕾神之锤」闹得沸沸扬扬,也使王力宏失去了许多代言,厂商纷纷切割取消合作。王力宏在这场公关危机发生之时,危机处理漏洞百出更加重伤自己的形象。究竟个人与企业在遇到丑闻、指控、婚变等公关危机应该如何面对?我们又可以从这次事件里面得到什么启发? 

照片取自:guangming.com.my

Produced by: 王能杰

Presented by: 陈宏耀/ 王能杰/黄锦荣


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