创意人也要务实取舍 Bagman 的背包王国

创意人也要务实取舍　Bagman 的背包王国

21-Dec-22 10:00

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功能与时髦兼具，同时又价廉物美，这样的背包如何叫人不心动？但是，营商靠的不止心动或冲动；更需要务实的行动。于是，自诩为「创意人」的背包设计师，就从 B2B 的设计方案提供商；B2C 的零售品牌经营商，两者之间作出了取舍。本期节目，我们就来听听马来西亚少数斩获『红点设计奖』与『iF 产品设计奖』的背包品牌，究竟如何在不失初心之余；还能确保商业模式的可持续发展。

photo credit: BAGMAN Facebook page

Produced by: 张康祺

Presented by: 张康祺

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